PRESS RELEASEDecember 16th, 2013Evansville, IN – Real Purity (stage.realpurity.com) a body care and cosmetics company dedicated to providing natural, cruelty-free cosmetic and body care products, announced today the launch of its first natural, aluminum-free stick deodorants for men and women. The release of these deodorants follows decades of success for Real Purity’s roll on deodorant, hailed by its customers as the only natural deodorant that truly offers 24-hour protection for the chemically sensitive. The launch of Real Purity’s Natural Stick Deodorant could not be more timely for the body care industry. Recently, consumers of mainstream cosmetics and body care products...

 There are many items in our bathroom cabinets that we try to keep natural and organic. Lotions that soak into your skin. Mascara that you sweep over your eyelashes. Even deodorant, which has been under serious scrutiny after active ingredients, like aluminum compounds, have been linked to the development of estrogen and breast cancer. But how often do you consider the danger of not using an organic toothpaste? Based on overwhelming data from the Harvard School of Public Health, UNICEF (the United Nations International Children's Emergency Fund), The Environmental Protection Agency's Union of Scientists, and The National Academia's of Science,...

 Thanksgiving is a holiday for family, football and, of course, a little overindulgence.  This holiday features a spread of food that many of us look forward to every year – and there’s no reason you should sacrifice it. But if you’re going to reach for that second piece of pie, why not make sure it’s filled with the natural ingredients your body deserves, instead of the GMO foods at many Thanksgiving tables? Read below to check out some tips we’ve found that will make you extra thankful for the food on your table this year. Avoid toxic chemicals. According to...

 Our body requires many minerals to operate at peak performance. Calcium, potassium and iron are all minerals, for example, that are incredibly important to continued growth, immune function, reproduction, blood pressure regulation, and bone strength. Each of these minerals is particularly important for the growth and development of everyone, at any age. However, one of the most influential minerals that is often excluded from the conversation (especially for adults) is actually one of our favorites – the all-powerful, magical magnesium. Magnesium has been called one of life’s most important minerals. Involved in over 350 enzyme reactions and indirectly required for...

One of the primary challenges for maintaining healthy skin as the weather gets cooler is finding ways to keep it healthy, toned and protected – and the truth is, there are many ways to accomplish that. Dry or oily skin, breakouts and changes in your skin’s pH, for example, can all be managed through the use of supplements, making changes to your diet, being healthier in your lifestyle and even alleviating stress. One of the easiest ways to manage minor skin issues, however, is through the use of over-the-counter products – specifically, various creams and lotions. Although most creams are...

 October brings with it some of our favorite fall moments. Who didn’t spend a few minutes outside this last weekend, visiting a pumpkin patch, raking up leaves scattered all over the yard, or putting up last year’s Halloween decorations?Whatever you did this weekend, it’s likely to that you did it with friends, outdoors, and without a care in the world for the chill in the air. But as we start to unconsciously huddle closer together for warmth, we start to spread more germs than we might have in the summer – which means that immune systems start to suffer and...

We know that Halloween is all about over the top costume drama - but that doesn't mean you should sacrifice your skin! Take a look at four makeup ideas below to get a brilliant look that you can pull off with your natural makeup.  Snow White Snow White might be an iconic character, but that doesn't mean you can't pull off her look. Check out the tutorial to see step by step directions.Shop The Look: Disguise System (Light), Creme Blush (Pink), Eyeshadow (White Shimmer, Mocha Brown, Matte Cocoa), Lipstick (Clover Red), Mascara (Black) The Cat Always a staple costume for the last minute planner,...

Halloween is just over a week away, and although some of you have already thought of the costumes you’ll be wearing this year, we thought that a little inspiration never hurts. Click below to see what articles inspired us this season – and what many bloggers recommended avoiding. Warning: Halloween Makeup Contains Dangerous Heavy Metals  By Deborah MitchellAccording to Deborah Mitchell, a freelance health and medical writer, a study from 2011 reported that 100% of Halloween makeup products tested contained detectable levels of one or more dangerous metals, including cadmium, lead and mercury. Yikes! So what do we do if we want...

Recently, Walmart announced that it would be taking new strides towards sustainability. The multinational retail corporation has pledged to make ‘safer products the new normal’ and to reduce the number of toxic chemicals in their products, to use more recycled materials and to improve their energy efficiency (read one of the full stories here at thedailygreen.com). Hearing this kind of news from a company with such a big carbon footprint has advocates from the Breast and Cancer Fund and the Campaign for Safe Cosmetics cheering for these changes – and it has everyone on the Real Purity team celebrating as well. For...

Vital, diverse, complex, and extensive; these are adjectives used to describe our skin, which is the body’s largest and thinnest organ. It contains approximately 96 million pores, which is roughly 17 to 20 square feet in average sized adults. It comes as no surprise, then, that keeping this organ healthy is crucial to our overall health.With functions as diverse as temperature regulation and sensations, the skin protects us by preventing bacteria, pathogens and pollutants from entering the blood stream, by taking in nutrients, moisture and oxygen, and by eliminating wastes and toxins.  So, it’s logical to assume that we all...