PRESS RELEASE
December 16th, 2013
Evansville, IN – Real Purity (stage.realpurity.com) a body care and cosmetics company dedicated to providing natural, cruelty-free cosmetic and body care products, announced today the launch of its first natural, aluminum-free stick deodorants for men and women. The release of these deodorants follows decades of success for Real Purity’s roll on deodorant, hailed by its customers as the only natural deodorant that truly offers 24-hour protection for the chemically sensitive.

The launch of Real Purity’s Natural Stick Deodorant could not be more timely for the body care industry. Recently, consumers of mainstream cosmetics and body care products have become more aware of the potential harmful effects of ingredients used in many popular deodorants, including aluminum-based compounds, which are used as the active ingredient in many antiperspirants. These compounds form a temporary plug within the sweat duct that stops the flow of sweat to the skin’s surface. However, many wonder what the cost is of using such a compound, as well as other chemicals, on one’s skin.

According to the cancer.gov website, some research suggests that aluminum compounds can cause estrogen-like effects, which have been shown to promote the growth of breast cancer cells.  Other ingredients in many popular antiperspirants, including parabens, propylene glycol and phthalates, have been known to disrupt hormonal balances, affect the central nervous system, and even increase the risk of birth defects.

Real Purity’s Natural Stick Deodorant not only avoids these ingredients, but prides itself on using only naturally sourced ingredients that are 100% organic and safe to use. Pure essential oils provide a long-lasting, clean scent, while organic aloe and kosher vegetable glycerin keep one’s skin dry, healthy and free from allergic reactions. Carefully developed with only necessary ingredients, Real Purity’s Natural Stick Deodorant is safe for even the most chemically sensitive user.
“For over the last two decades, Real Purity has been dedicated to providing products to our customers that they simply can’t get anywhere else,” said Richard Easterling Jr., Executive Vice President at Real Purity. “Our Natural Stick Deodorant is a prime example of that type of product. Many natural deodorants on the market aren’t actually made from 100% organic ingredients or they don’t last the period of time indicated on the label. Our deodorants do both, and still leave you with a pleasant scent at the end of the day that doesn’t irritate your skin.” They can be found in the Bath and Body category on the Real Purity website.

About Real Purity, LLC.
Real Purity is an organic, cruelty-free body care and cosmetics company that uses only the finest, naturally sourced ingredients to create personal care products for chemically insensitive and environmentally conscious consumers.
By using ingredients that are safe for use by even the most sensitive consumer, Real Purity ensures that all of its products are made without additives, chemicals or artificial colorings. For more information on Real Purity’s products and the care taken in their development, please visit stage.realpurity.com.