Begun as a health clinic in 1971, Virigina Easterling - Real Purity's founder - believed in doing no harm to our bodies, our environment or to each other. Generations later, the Easterling family continues Virginia's mission of serving those with an intolerance to mainstream cosmetics and body care.
Through the use of the high-quality, vetted ingredients and careful formulations, Real Purity continues to provide access to cosmetic, body care and skin care products that complement sensitive skin.
Skin-Sensitive Product Line
Real Purity offers over 100 carefully formulated products and cosmetic shades across three categories - Cosmetics, Bath & Body Care and Skin Care.
Founded in 1971
Now in business for 40+ years, Real Purity was founded in 1971 and continues to stay true to its original mission of providing high-quality ingredients and making high-quality formulas.
Family- and Veteran-Owned
Real Purity continues to be run by Virigina's grandson and family members, who take the same care to continue to produce high-quality products.
EWG Approved
Real Purity's ingredients are measured against the high standards of EWG.org, which evaluates ingredient hazard levels from 1-10 using scientific studies and regulatory data.
To provide carefully formulated cosmetic and skincare products for people who value simplicity, transparency, and a greener way of living.
To become a recognizable, international brand & thought- leader for those with sensitive skin and to provide non- irritating cosmetic or skin care alternatives.
To deliver an unparalleled level of service and product quality to our client.
Real Purity is committed to thoughtfully crafted personal care products made with carefully selected ingredients and a focus on simplicity, transparency, and mindful formulation. Our products are cruelty-free and made in the USA with globally sourced ingredients.
