For over the last two decades, the Real Purity team has created cosmetic and beauty care products that are not only 100% natural and organic, but have also met the needs of the many who suffer from allergies, skin conditions and temperamental skin. Often, these men and women are unable to use many of the beauty industry’s available products, and we are proud to provide alternatives that are not only safe for them to use, but contribute to each user’s natural beauty and the development of healthy skin. To maintain this degree of confidence in the quality of our products,...

 Of all of the things you were worried about this winter, “how to prevent acne breakouts” probably wasn’t at the top of your list. Isn’t colder air and lower humidity supposed to dry out your skin, preventing that gross oil from clogging your pores and creating those many spots you dread waking up to in the morning? Unfortunately, winter is actually as rough – if not more so – on our skin than fresh, summer air. In winter, breakouts are actually MORE likely to occur because as our skin dries out, our oil glands go into overproduction to try and...

 For most of us, winter break has ended, and the snowstorm that many nicknamed the “snowcopolypse” is in our review mirror. Yes! Finally, our kids are back in school, which means that the rest of us get some semblance of a break…right?Unfortunately, the truth is that a break for us is about as distant as summer vacation. Instead of relaxing with our feet up, we’re back to balancing the busy schedules of school, work, family and home – and it’s possible that when you walked in the door a week ago, finally thinking life was back to “normal”, what you...

 We’ve all been there. It’s January 2nd (or in this case, January 14th!) and you’re staring blankly at your work calendar, trying to remember what you did before spending weeks off work and out of your routine. You’re pretty sure that after your days spent cooking, hanging out with family and celebrating the use of your pajamas 24 hours a day, your brain doesn’t remember how to adjust to the boring reality that is your job 8 hours a day, 5 days a week, 52 weeks a year. Lots of resolution and post-holiday articles will suggest changing things up in...

 As temperatures fall and we huddle up at home, we hope to avoid most of the nasty winter weather hovering outside our doors. However, even if we can keep these blisteringly cold temperatures from sneaking indoors, it’s hard to say the same for the dry, winter air that quickly dries out and cracks our skin – especially when life requires us to constantly soak dishes, shuffle wet laundry and wash our hands. Although there are many lotions and moisturizers that will keep your skin healthy and smooth, there are also several tricks and home remedies that you can easily take...

 At the first sign of wetness, we totally panic. And no matter whether we’re perspiring from heat, nervousness or activity, that perspiration can often lead to body odor. Covering up body odor was not always a societal norm. In fact, although forms of deodorants and antiperspirants were invented as early as the 1800s, neither were extraordinarily popular until the 1940s and the 1950s. In order to avoid becoming an “onerously odorous outcast”, men and women have resorted to aerosol antiperspirants, roll on deodorants, powders, and perfume to avoid the smell that lurks behind every sweating man or woman. However, over time,...

 PRESS RELEASEDecember 16th, 2013Evansville, IN – Real Purity (stage.realpurity.com) a body care and cosmetics company dedicated to providing natural, cruelty-free cosmetic and body care products, announced today the launch of its first natural, aluminum-free stick deodorants for men and women. The release of these deodorants follows decades of success for Real Purity’s roll on deodorant, hailed by its customers as the only natural deodorant that truly offers 24-hour protection for the chemically sensitive. The launch of Real Purity’s Natural Stick Deodorant could not be more timely for the body care industry. Recently, consumers of mainstream cosmetics and body care products...

 There are many items in our bathroom cabinets that we try to keep natural and organic. Lotions that soak into your skin. Mascara that you sweep over your eyelashes. Even deodorant, which has been under serious scrutiny after active ingredients, like aluminum compounds, have been linked to the development of estrogen and breast cancer. But how often do you consider the danger of not using an organic toothpaste? Based on overwhelming data from the Harvard School of Public Health, UNICEF (the United Nations International Children's Emergency Fund), The Environmental Protection Agency's Union of Scientists, and The National Academia's of Science,...

 Thanksgiving is a holiday for family, football and, of course, a little overindulgence.  This holiday features a spread of food that many of us look forward to every year – and there’s no reason you should sacrifice it. But if you’re going to reach for that second piece of pie, why not make sure it’s filled with the natural ingredients your body deserves, instead of the GMO foods at many Thanksgiving tables? Read below to check out some tips we’ve found that will make you extra thankful for the food on your table this year. Avoid toxic chemicals. According to...

 Our body requires many minerals to operate at peak performance. Calcium, potassium and iron are all minerals, for example, that are incredibly important to continued growth, immune function, reproduction, blood pressure regulation, and bone strength. Each of these minerals is particularly important for the growth and development of everyone, at any age. However, one of the most influential minerals that is often excluded from the conversation (especially for adults) is actually one of our favorites – the all-powerful, magical magnesium. Magnesium has been called one of life’s most important minerals. Involved in over 350 enzyme reactions and indirectly required for...