In a world overflowing with 10-step routines, trendy ingredients, and endless product launches, skincare can quickly become overwhelming - and expensive! But more isn’t always better. A minimalist skincare routine focuses on using fewer, well-chosen products that support your skin’s natural balance rather than overloading it. The result? Healthier skin, less irritation, and a routine you can actually stick to. Below are five powerful reasons to embrace a “less is more” approach, complemented with expert-backed insights. 1. Reduces Skin Irritation and Sensitivity Using too many products (especially those with long, hard-to-understand ingredient lists) can compromise your skin barrier. A simplified...

Although too much sunlight can be dangerous for your skin in the summertime, those days feel faaaar away for many of us in the middle of January. If you're missing your daily dose of sunlight, you're not alone - sunny days provide a vital source of Vitamin D, which sunlight produces in our bodies.  Vitamin D deficiency can lead to muscle weakness and cramps, bone pain, fatigue and mood changes (most particulary depression).  Read on below for a few ideas on how you can get some wintertime Vitamin D. Head outside - even if it's coldAn adequate supply of Vitamin D...

Cooler weather is approaching, which means that dreaded, frizzy hair is also likely on its way. However, while maybe turning to expensive products is the easiest option, it's not your only choice. Read on for natural ways we've collected that could help you control frizzy hair*. Egg and Banana TreatmentTry this Banana and Egg Hair Mask for dry, frizzy hair, where all you need is an egg and a mashed up banana. Mix the two ingredients together, apply the mixture to your hair, and allow it to work its magic for half an hour. Then, simply wash your hair like normal....

As the chill of fall sets in, it reminds us that yes…winter is coming. And while it might seem like these cooler months are still far away, there’s no time like the present to begin prepping our systems for what’s to come. Read on to see what powerhouse ingredients we love for our skin AND our immune system. Elderberry Extract Elderberry is a time-honored ingredient rich in antioxidants and vitamins that support immune function. Whether taken as a syrup, tea or infused into skincare, elderberry helps fight off winter woes by neutralizing free radicals and reducing inflammation. For your diet:...

Whether it’s 70 degrees or 90, many of us can feel the nip of fall weather in the air, which means your calendars also are probably filing up with fall festivals, back to school parties, Halloween preparation and everything else this season brings with it. And what do (most) of these seasonal activities have in common? Pumpkin! Although not a common ingredient in Real Purity’s products, pumpkin actually has a myriad of benefits, both when eaten and when applied topically to your skin. From the high content of magnesium, zinc and calcium in pumpkin seeds to their antioxidant benefits, this...

Taking care of your skin becomes all the more important as we all begin to prepare for cooler months. Take a look below at these simple, clean beauty-focused skin care routines, designed for a variety of skin types. Routine 1: For Normal to Dry Skin Goal: Nourish and hydrate without heaviness Cost Range: Low ($) Cleanser: Raw honey. Alternatively, you can use a gentle, non-toxic cream cleanser, like the ones Real Purity offers here for normal to oily skin or dehydrated skin. Toner: Rose water, a DIY green tea toner (like the one outlined here) or Real Purity’s Green Tea...

It’s natural to be concerned when a cosmetic formula contains big, impossible-to-say words – but just because these ingredients are unfamiliar does not mean that they’re dangerous for you to use on your body. In honor of this week’s sale on Real Purity’s Health Glow Cream Foundation, we’re breaking down the top 5 “scariest”-sounding ingredients…and why they aren’t so scary after all. Xylityl Sesquicaprylate Whoa – does that first word even have a vowel?! This cosmetic ingredient is commonly used in cosmetic formulas thanks to its moisturizing and antimicrobial properties. It comes from xylitol and caprylic acid, which are both...

Many of Real Purity’s cosmetic formulas are simple and gentle-on-skin, but there's a reason our foundation formula is a customer favorite. See why we love to celebrate this item and one of its special ingredients - safflower oil - in particular. 1. Moisturizes and Enhances Skin Barrier Function Safflower oil is rich in linoleic acid, which plays a crucial role in maintaining the skin's barrier function. Topical application of safflower oil has been shown to improve skin hydration and support the development of the skin barrier, potentially reducing the need for steroid treatments in conditions like eczema. 2. Reduces Acne...

When it comes to hair care products, some ingredients can have names that sound intimidating, and Behentrimonium Methosulfate is certainly one of those. But don’t let the long, complex name scare you - this ingredient is actually a gentle, effective and safe option for both your hair and scalp! Let’s dive into why this ingredient is a good addition to your hair care routine and why it's not as scary as it sounds. 1. Gentle Yet Effective Cleansing Unlike harsher surfactants (such as sodium lauryl sulfate, which can be stripping and irritating), Behentrimonium Methosulfate is a mild cleansing agent. Its...

When it comes to styling, a good hair spray is a must; but why settle for a harsh product formula when the alternative is available?   Carefully crafted with a blend of botanicals and ingredients, Real Purity’s Medium-Hold Hair Spray delivers on performance without compromising ingredient quality. Take a look below to see why. Medium-Hold Hair Spray: Featured Ingredients   Purified Aqua (Water) – Formula base ensures hydrating and even distribution of ingredients VP/VA Copolymer – Plant-derived styling agent, this ingredient provides the perfect amount of hold without leaving hair stiff or sticky. Xylityl Sesquicaprylate – Sugar-derived, skin-friendly preservative that ensures the product...