Aloe vera is a natural, plant-derived substance used to make a variety of moisturizing soaps and skincare products. Choose a product with aloe for chapped, sunburnt or dry skin and you’ll be able to clean your skin without excess drying or irritation. People suffering from skin conditions like psoriasis, acne or eczema may benefit from using aloe to sooth the discomforts associated with these conditions. What is Aloe Vera?Aloe is a spiky, cactus like plant that grows in arid parts of the word; many homeowners actually use aloe plants as part of their landscaping. Aloe can grow to be about four...

 For years, many of you have flocked to Real Purity’s Natural Roll-On Deodorant, a top-secret, BO-repelling aluminum-free formula developed by our founder many years ago. However, just because the formula is a well-guarded secret doesn’t mean we want to hide its most powerful ingredients – which is why we’ve replicated many of the deodorant’s most powerful properties in our Pure Body Soap. Much like our Roll-On Deodorant, our Pure Body soap is designed to provide moisture while still being particularly kind to sensitive, easily irritated skin. That’s why we include grapefruit oil, which eases excessive oiliness, inflammation and acne breakouts,...

 Your immune system thrives on fresh, nutritious foods like fruits and vegetables, lean meats and fish, and good-for-you fats from foods like olives and avocados. These foods help your immune system operate at optimum capacity to protect you from infections and other serious illnesses. However, when your diet is lacking in these elements due to an inadequate diet, stress and/or pollution, your body reacts by producing toxic, unbalanced molecules known as “free radicals”, upsetting both your immune system…and your beauty routine. So how can your immune system reap the benefits of natural skin care, if your diet doesn't always reach...

 For hundreds of years, millions of people around the world have used the aloe vera plant for a variety of purposes. Native to the continent of Africa, this “wonder plant” can relieve everything from itching, burning skin to constipation, stomachaches and heartburn.Although using the aloe vera plant is beneficial in many ways, we are most interested in those that relate to the skin. Read on to learn the top 5 benefits of aloe vera in skin care. 1. Anti-Aging Serum:  Aloe vera can be a potent ingredient for an anti-aging skin regimen. According to Elizabeth Renter of the Natural Society, aloe vera gel...