Aloe vera is a natural, plant-derived substance used to make a variety of moisturizing soaps and skincare products. Choose a product with aloe for chapped, sunburnt or dry skin and you’ll be able to clean your skin without excess drying or irritation. People suffering from skin conditions like psoriasis, acne or eczema may benefit from using aloe to sooth the discomforts associated with these conditions. What is Aloe Vera?Aloe is a spiky, cactus like plant that grows in arid parts of the word; many homeowners actually use aloe plants as part of their landscaping. Aloe can grow to be about four...

 The best foundation can both enhance your facial skin as well as protect it. However, those with sensitive skin may find it challenging to find a foundation that won’t both improves their complexion and also doesn’t cause irritation. Thankfully, although many synthetic ingredients found in cosmetics today have the potential to cause a negative reaction to delicate skin, we believe that a little bit of research can go a long way. Check out our list below of the best foundation ingredients for sensitive skin.So, as far as foundation goes, what are some natural, healthy alternatives to the plethora of chemical-laden,...

  Okay, okay. Maybe lemons really are awesome, and we’re being too harsh. If you do a little research, you’ll read that you can use lemon juice for brightening your hair and skin, getting in your daily dose of vitamin C and possibly even preventing pesky kidney stones. In addition to drinking or applying lemon juice, you can also use the fragrance of lemon to help you concentrate and the lemon peel to freshen your home, keep away pests and sanitize surfaces.Unfortunately, lemons aren’t always the perfect addition to your beauty routine. Like any other ingredient, natural or not, extensive (or...

  Many see coconut oil as the darling of the natural care industry. But, as we ease into the winter season, we have to ask ourselves - is coconut oil worth the winter hype?The short answer to this question is simple for most of our team – yes! But we urge you to remember that not every oil works for every hair and skin type. If you’re wondering whether it will work for you, see our list of favorite uses in wintertime below.Frizzing hair and dandruff reliefBecause coconut oil has a 12-carbon fatty acid structure that allows easy absorption by the...

We love our natural hair shampoos & body washes at Real Purity…but have you ever wondered if going natural is really worth it?The truth is that most store-bought shampoos can contain harmful chemicals, including everything from preservatives that can cause hormone disruption to foaming agents that can cause liver and kidney damage. Interested in learning more? Read on to see the top 3 ingredients to avoid in shampoo & body wash.SulfatesSulfates (like sodium lauryl sulfate (SLS) or sodium laureth sulfate (SLES), are often used as foaming agents in bath products. However, they can also produce 1,4-dioxane as a byproduct (which has...