For years, many of you have flocked to Real Purity’s Natural Roll-On Deodorant, a top-secret, BO-repelling aluminum-free formula developed by our founder many years ago. However, just because the formula is a well-guarded secret doesn’t mean we want to hide its most powerful ingredients – which is why we’ve replicated many of the deodorant’s most powerful properties in our Pure Body Soap. Much like our Roll-On Deodorant, our Pure Body soap is designed to provide moisture while still being particularly kind to sensitive, easily irritated skin. That’s why we include grapefruit oil, which eases excessive oiliness, inflammation and acne breakouts,...

 In the last few years, the natural & organic marketplace has exploded in popularity. However, while sales of natural products continue their aggressive growth, many families struggle with whether or not “living naturally” is really worth it.Deciding where you should go natural is a constant challenge for many of us – so when you’re making a decision, it’s helpful to know what benefits you’re receiving and how the alternative choice could impact your lifestyle.Read on to see our picks for the top 4 benefits of natural living. FEWER DISRUPTIONS TO YOUR SYSTEM Going organic or “natural” with your beauty care routines can...

 For hundreds of years, millions of people around the world have used the aloe vera plant for a variety of purposes. Native to the continent of Africa, this “wonder plant” can relieve everything from itching, burning skin to constipation, stomachaches and heartburn.Although using the aloe vera plant is beneficial in many ways, we are most interested in those that relate to the skin. Read on to learn the top 5 benefits of aloe vera in skin care. 1. Anti-Aging Serum:  Aloe vera can be a potent ingredient for an anti-aging skin regimen. According to Elizabeth Renter of the Natural Society, aloe vera gel...