Isopropyl Alcohol. Mineral Oil. Petrolatum. Propylene Glycol. Sodium Lauryl Sufate (SLS). Chlorine. Color Pigments. Fragrance. If you pick up any hair care product off the supermarket shelf, you’ll probably see many of these ingredients listed on the back of these bottles. But as common as they are, that doesn’t mean that they’re harmless. Propylene Glycol, for instance, is a versatile ingredient often used as a carrier for fragrance, a humectant and a preservative – and it’s also also the main ingredient in antifreeze. SLS is a foaming agent that creates suds and bubbles, while simultaneously irritating skin. Fragrance is an umbrella term...

 For years, many of you have flocked to Real Purity’s Natural Roll-On Deodorant, a top-secret, BO-repelling aluminum-free formula developed by our founder many years ago. However, just because the formula is a well-guarded secret doesn’t mean we want to hide its most powerful ingredients – which is why we’ve replicated many of the deodorant’s most powerful properties in our Pure Body Soap. Much like our Roll-On Deodorant, our Pure Body soap is designed to provide moisture while still being particularly kind to sensitive, easily irritated skin. That’s why we include grapefruit oil, which eases excessive oiliness, inflammation and acne breakouts,...