Although Real Purity has a great team and loyal customers, most of its success is based on one thing - the careful development of its formulas.Too often, it’s forgotten that every ingredient should be in a formula to serve a specific purpose. So to honor the four featured products we’ve picked for our flash sale this week, we’re we’ve written up an ingredient spotlight to highlight a few of our favorite, but most forgotten, ingredients. Real Purity Roll On Natural Deodorant (Full Size)Featured Ingredient: Apricot OilOn our Roll-On Deodorant page, we mention that the addition of organic Apricot Oil keeps...

 Opting for chemical-free skin care products takes some research and careful comparison shopping, but the health benefits are well worth the extra time and effort. To see why we would switch to chemical-free skin care, read on below. Less Skin IrritationSome chemicals used in skin care products remove natural oils from the skin, causing flare-ups of chronic conditions like eczema. Some people also experience more acne breakouts and dry skin patches due to chemicals found in face washes, skin creams or foundation. When formulated with organic ingredients, these same types of products work with your skin’s natural chemistry rather than against it. Fewer HeadachesNatural,...

 This week, it’s all about skin care – and what better ingredient to put on your skin than organic coconut oil? Coconut oil has been credited with improving hair and skin quality, relief of stress & illness and even improving the sign of aging – but what makes it so effective? Nearly all of these benefits are credited to the lauric acid, caprylic acid and capric acid found in coconut oil. Organic coconut oil is also full of saturated fats, vitamin E and vitamin K, which makes it a great antioxidant. So how should you use coconut oil to reap its benefits?...

Most makeup removers take the easy way out, using silicones or petrolatum to lubricate the skin and remove waterproof makeup. But did you know that because silicone can’t easily be washed away, it builds up in the skin, attracting dirt and covering pores? Instead, try Real Purity’s Natural Eye Makeup Remover, which uses natural oils like Apricot Kernel Oil, a light but rich, luxurious oil high in oleic and linoleic acids. It is readily absorbed in the skin and makes for a great moisturizer, and is especially good for mature, sensitive and dry skin.Want to avoid other chemical antioxidants and...

 Going green can be more than eliminating chemicals from cosmetics & skin care – in fact, many families embrace it as a way of life. In honor of Earth Day this week, we’ve decided to put together tips on easy ways to live a greener lifestyle (and maybe even keep a few extra pennies in your pocket).Love the ideas below, but prefer to stay here and shop? Take 10% off any order at Real Purity, now through next Monday, April 27th, 2015. Just use code EARTHDAY at checkout! TRY OUT LOCAL PRODUCEIf your food could talk, it would tell quite a...

Lovely Locks: How to Get Gorgeous Hair with Natural Hair CareAlthough having beautiful hair is something all of us want, we’re here to tell you that it does not require the use of harsh chemicals. Since none of our hair care products contain any harsh toxins or chemicals, we know this firsthand - but if you’re running low on your usual products and you want to try a home remedy of your own, we’ve supplied a few that you can start with. Get gorgeous hair with natural hair care by using the treatments below. Shiny Hair with Egg and Banana...

3 Health Benefits of Essential OilsSome people use essential oils as a holistic way to heal the body.  When used appropriately, essential oils are environmentally friendly, easy to use and most importantly, non-toxic to people and pets. Here are 3 health benefits of essential oils: First-Aid:  Many essential oils have antibacterial, antimicrobial and antiviral properties, which keep harmful bacteria, microbes and viruses from multiplying on wounds.  One of our personal favorites is calendula oil, which is used in Real Purity’s Burn & Cold Sore Gel. Calendula oil (derived from the marigold flower) has tonic, sudorific, emmenagogic, and antispasmodic properties, but it...

 For hundreds of years, millions of people around the world have used the aloe vera plant for a variety of purposes. Native to the continent of Africa, this “wonder plant” can relieve everything from itching, burning skin to constipation, stomachaches and heartburn.Although using the aloe vera plant is beneficial in many ways, we are most interested in those that relate to the skin. Read on to learn the top 5 benefits of aloe vera in skin care. 1. Anti-Aging Serum:  Aloe vera can be a potent ingredient for an anti-aging skin regimen. According to Elizabeth Renter of the Natural Society, aloe vera gel...

 In recent years, concern has risen over the use of fluoride in toothpaste. But why are many just now clamoring for its removal? Read on to see what role it plays in toothpaste, and why so many want it gone. In the 1940s, scientists began including fluoride in the water supply in many towns in an attempt to prevent tooth decay. Fluoride works by preventing acid build-up on the teeth – something many considered beneficial, as that same acid can cause tooth decay and erosion. For this reason, fluoride was hailed as the ingredient for stronger, healthier teeth and many welcomed...

Cocoa butter vs. shea butter: is there really any difference? In the natural and organic marketplace, these two ingredients often seem interchangeable. However, while both butters can be beneficial to your skin, that doesn’t mean they always serve the same purpose. Read below to understand their differences and which one is best for you. Cocoa Butter vs. Shea Butter: The DifferencesScentWhile cocoa butter is pleasantly reminiscent of chocolate or coconuts, the scent of shea butter is much less attractive. Because this ingredient can be improved with essential oils, it remains a popular one. However, it might be one to avoid...