Finding the right concealer for your skin can be a tricky business – not only can the shade selection be overwhelming, but you have other factors to consider. Do you need a foundation that gives you a matte finish? Would you like a shade that complements tanned or rosy skin? What’s better on your skin – powders or creams?

We understand that the process can be overwhelming – and that’s why no matter what your shopping concerns are, we don’t want them to be about the ingredients in whatever you choose.

This month we’re featuring our Real Purity Health Glow Cream Foundation, because we’re proud of all of the things you don’t have to worry about. Not only does it come in thirteen shades (with plenty of samples and descriptions to help you choose the one that’s right for you), each shade is made from natural, non-toxic ingredients that won’t cake your skin or leave unwanted toxins behind. ingredient – distilled water. This acts as the core of the foundation and helps prevent the clogging of your pores. Kosher Vegetable Glycerin is added to keep your skin moisturized, while Clay allows this foundation’s color to last all day. In addition to those ingredients, we include Rice Bran Oil, which provides antioxidants, and Iron Oxide (an earth-derived pigment) to add color and pigment.

Nano-sized Vs. Micronized: Our cream foundation is also considered a “mineral makeup”, which means that we use earth–derived pigments (like Iron Oxide) over artificial colors manufactured from chemicals. However, not all mineral makeups are created equally. We never nano-size any of our ingredients, which would allow the ingredient to become airborne and potentially ignite an inflammatory response. Instead, we micronize our particles so that they are more difficult to inhale and absorb.  You can read more about these particles
Your foundation is just that – not only does it act as a literal foundation for your skin, but it also acts as the base for the makeup routine that you probably began years ago and will continue for years to come.  We hope that with the use of high-quality, safe ingredients, Real Purity will be there with you ever step of the way.