Much of the time, it seems like too much effort to put on sunscreen. Unless it's a bright, hot day where sunburn is inevitable, rubbing cream into every inch of exposed skin seems like an unnecessary hassle. As winter comes to a close, our team certainly understands this all too well - especially because exposure to sun rays can be so beneficial. It allows your body to produce more vitamin D, significantly improves your daily mood and encourages outdoor play and activity.
Okay, sun can be great for you - so what's the big deal about a little bit of occasional sunburn? Read on to see why we believe you shouldn’t skimp on sunscreen (even in the early months of spring).

Some might say, "Sunburn isn't nice, but it's not the end of the world." Well, it’s actually beginning to look like the human skin is more delicate than anyone guessed.  Because sunburn is a large-scale cell die-off, the damage is difficult for your body to handle that kind of damage on a regular basis.  Regular exposure and even light sunburns can lead to discomfort and pain, as well as collagen damage.

Once your skin collagen adapts to regular abuse, your skin continues to wrinkle and thicken. In extreme cases, collagen-damaged skin begins to look like old leather and will experience damages to skin cells’ structural support. Because regular abuse will lead to permanent damage, even drugs like Botox will probably provide only temporary relief.

Still not worried? You should be. No matter what your skin looks like, sunburns have also been directly linked to the development of skin cancer. In fact, according to the Skin Cancer Foundation, if you’ve had five sunburns in your life, your risk of melanoma has already doubled. Because regular sunburn kills so many cells, your body is forced to hastily products new ones. The more cells your body needs to produce, the more likely those cells are to have the mutation that causes them to multiply out of control, thus causing tumors.