Although mineral makeups have been used for thousands of years, it was in the 1970s that the forerunners in the beauty market began to see serious interest in what we now call “mineral makeup.”
Today, mineral makeups are defined by both what’s in them…and what isn’t. While micronized minerals like iron oxides, talc, zinc oxide and titanium dioxide are typically included, other ingredients like emollient oils and waxes, fragrances and preservative ingredients are often left from the formula.
But why use mineral makeup? If you’re wondering whether mineral makeup is for you, check out the top four benefits of mineral makeup below and decide for yourself!
Promotes Clearer Skin: Mineral make-up is typically free from preservatives, Sodium Lauryl Sulphate and artificial fragrances. It's formulated from micronized particles consisting of mica, iron oxides, talc, titanium dioxide and zinc oxide. It is also a non-comedongenic, which means that it won't clog the skin's pores and helps to stave off pesky white heads, black heads and other unflattering blemishes.
Also, the ingredients in mineral makeup, like mica and zinc oxides, act as natural anti-inflammatory agents for the skin, which makes mineral makeup perfect for individuals with sensitive skin or those with skin conditions, such as eczema or rosacea.
No Cake Face: Since mineral make-up is micronized and put on in thin, almost transparent layers, it doesn't feel or look like a mask on your face. So, no matter how many layers are applied, you are less likely to have a heavy, thick, cake-like appearance.
Saves You Money: Compared to commercially formulated make-up, mineral makeup costs much less. Also, since you won't have to apply a lot to your face every time you use it, it lasts a lot longer, which means you won't have to purchase a new set of mineral makeup so often!
It's a Natural Sunscreen: Mineral makeup's ingredients, specifically titanium dioxide and zinc oxide, act as a natural sunscreen! So, as your skin is oil-free and breathing freely due to mineral makeup's micronized, light-weight components, your skin is being protected against harmful UV rays!
Ready to try some mineral makeup today? From now through Monday, October 27 at midnight (PST), take 20% off Real Purity cosmetics, made with non-toxic, non-irritating minerals. Just use code EYESANDLIPS at checkout. Valid only for items listed in the Cosmetic category.