When we’re young, our skin does an excellent job of resisting wrinkles, because the skin is able to easily retain moisture and to stretch in and out. However, over time, the skin begins to thin and loses its high concentration of elastin and collagen. As moisture retention drops and our skin loses its plumpness, the epidermis begins to sag and wrinkles begin to form.Does this declaration cause you to lose all hope? Don’t! There are specific ingredients (and formulas) that can still wage a war on wrinkles. Read on to see which ones we prize the most in our Pure...

 Sandalwood extract has a long history. Its use can be traced back through beauty treatments, healthy living and even spiritual rituals that took place over 4,000 years ago.The exotic scent of this extract comes from the heartwood of sandalwood, an evergreen from the Santalaceae family. The highest quality of oil comes from older, more mature trees, and is extracted through steam distillation. This woody, sweet and exotic smell often complements cosmetic and skin care formulas, and it’s often used as an essential oil for therapeutic purposes.Although this scent is pleasant and popular, this ingredient does much more than smell good....

Cocoa butter vs. shea butter: is there really any difference? In the natural and organic marketplace, these two ingredients often seem interchangeable. However, while both butters can be beneficial to your skin, that doesn’t mean they always serve the same purpose.Read below to understand their differences and which one is best for you.Cocoa Butter vs. Shea Butter: The DifferencesScentWhile cocoa butter is pleasantly reminiscent of chocolate or coconuts, the scent of shea butter is much less attractive. Because this ingredient can be improved with essential oils, it remains a popular one. However, it might be one to avoid if you...