Black Mascara

Black Mascara

$14.99

 

Designed to lengthen and darken eyelashes without coating them in irritating ingredients, it’s no surprise that Real Purity’s Mascara is one of our most popular products. Real Purity mascaras never clump or flake and all shades are paraben-free and hypoallergenic.

  • Aloe vera extract acts a a strong anti-oxidant while moisturizing, calming and healing
  • Organic jojoba seed oil (similar to an oil produced by your own skin) improves each shade's texture and application while beeswax, candellila and carnuba wax provide a barrier against irritants
  • Cucumber extract provides moisturizing and emollient properities, while argan oil (non-greasy and non-irritating) provides vitamin e and fatty acids 
  • This formula uses a sugar-derived, non-irritating preservative (the only preservative approved by Whole Foods) while helps preserve the quality of the formula and extends its time of use 
  • All of Real Purity’s mascaras are micronized (not nano-sized)

 

Apply to clean dry, eyelashes. Re-apply as needed.

 

(Purified Water (Aqua), Aloe Barbadensis (Aloe Vera) Extract*, Butylene Glycol, Glyceryl Stearate, Cera Alba (Beeswax), Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candellia) Wax, Acrylates & VP/Eicosene Copolymer, Adipic Acid/Diethylene Glycol/Glycerin Crosspolymer, Marine Collagen (plant-based), Cucumis Satiras Fruit (Cucumber) Extract*, Argania Spinosa (Argan) Oil*, Simmondsia Chinensis (Jojoba) Seed Oil*, Natural Pentadecane, Hydroxyethylcellulose, Aminomethyl Propanol, Allantoin (Comfrey Root), Xylityl Sesquicaprylate, Panthenol (Vitamin B5) and Tocopherol (Vitamin E) 

May contain: Mica (CI 77019), Iron Oxides (Cl 77492, Cl 77491, Cl 77499)

*Organic

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Product Reviews

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Reviewer: Auntie L
6/10/15
Love!
Great product, great coverage and kind to my eyelashes. I have transitioned my mom and another friend to this as a go to. After a few months if use I notice a difference in the health of my lashes; more silky and thick. I do get transfer to my lower lid even though I do no wear mascara on the bottom lashes, this has always been an issue for me so I don't think it is product specific. I do get flaking if apply too much as well. But, I will buy and use this mascara as long as it is available!!!!!
Reviewer: Shay
3/4/15
love
The black is beautiful i love it. Thank you for making a pure product for me to use! VERY SPECIAL!
Reviewer: lady di
3/4/15
black mascara
great mascara makes my lashes longer and thicker and stays on good , i use the black mascara on top lashes and the clear mascara on lower lashes, great stuff.
Reviewer: Cheerfulone
3/4/15
Excellent Mascara
This mascara is outstanding. It glides on, with little to no clumping, and once applied, it stays on. There is little to no flaking or smudging even at the end of the day. This may also be the first mascara that doesn't irritate my eyes! I purchased the color "black" and it is just as advertised--black, not charcoal or gray. Excellent product from an excellent company!
Reviewer: blythe
2/20/15
The best mascara I have ever used (and I have used plenty)! It lasts all day and night. No smudges or flakes. Hands down it is the best mascara around with or without chemicals. That's what's so amazing- you get such great quality and without the chemicals. I will definitely repurchase.
Reviewer: Maria Langham
2/20/15
Best natural mascara ever! Does the job, no chemicals/list of preservatives or fragrance for my very sensitive eyes and does not flake like other natural mascaras I've tried. Nice to be able to wear a good mascara that doesn't make me feel could damage my eyes/cause allergies or irritate them.
Reviewer: Rachel
2/20/15
pure, dark color that i really love
I love this mascara! The ingredients are the purest I've ever found, it has never made my sensitive eyelids irritated, no matter how many hours I use it, or even don't wash off all the remnants of it, and it is effective and looks fantastic. I find that it even a little bit waterproof.

I used to use the Sable Brown, which I found to be a perfect rich color that matched my black-brown eyebrows, but then I switched to the black, and I love it even more. It's the pure, dark color that I really love. I would say the color of the brown formula has changed a little bit over the years, which makes me a little sad. The mascara is now a little thinner, and the brown isn't quite as dark, heading more toward a traditional chocolate color. :)
Reviewer: Acacia
2/20/15
This is by far the best mascara I have ever bought. I have tryed for years to find one that doesn't make my eyes itch or flake off. I also love how safe it is for my eyes and how it is not tested on animals. Thank you real purity!
Reviewer: Sarah
2/20/15
Really like this mascara! Works well and separates and lengthens fine. The only thing I would say is to definitely not use it after three months -- or whenever you feel that it isn't good anymore. I made that mistake, at an outing (that lasted all day and well into the night). My eyes were burning so bad! And I couldn't do anything but o.d. on eyedrops frequently. This mascara really isn't so friendly once it expires. My eyes were watering, burning, stinging, hell, my sight was blurry even. Not good. So yes, I will definitely continue to buy this, but I have to make sure to STOP using it after 2-3 months.
Reviewer: strawberryshortcakede
2/20/15
good quality for price
I normally would of purchased dark brown, but ordered black after reading some of the reviews. Black is a soft shade. Over all is the best "healthy" mascara that I have tried based on quality and price. I don't have a problem with it smudging or flaking off. It is water resistant (enough to stand a couple of tears). Washes off fairly easily. Application brush is better quality for price. Only downfall is that the mascara takes a few minutes to dry. Will be purchasing again.

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