I love this toothpaste! My teeth feel so clean after brushing-like I just came from a cleaning at the dentist. All of the ingredients are exceptional. No harsh chemicals. Everything great for gum and tooth health! I feel my teeth look a shade whiter as well. This toothpaste has a good texture-not runny and it has a great minty taste that keeps your breath fresh for hours. The tube is a nice size. I am so glad I tried this toothpaste!

Upfront, I will say I love a good strong peppermint product. By my standards, this is about medium strength. Mybe a bit weak for the fanatics, a bit overpowering for the wimps. I love it. C’mon! Everyone’s different and we should be happy and thankful we have soo many choices in this country!!Anyway, yes it is not the chemical-perfect, textbook commercial texture you’re used to if you’re a Colgate or Crest person. Some say it’s a bit runny. I’d say it’s a bit softer than what you may be used to, not quite runny. It’s not made with Colgate ingredients. Soo, why would it mimic Colgate?? I am so glad to have something in my mouth that’s not toxifying my body. Sorry for the sarcasm, but really people, let’s just learn once again - like our forbears - how to be nimble and adapt. Then we shall progress and rise up to still greater heights. I know I know, it’s just toothpaste. But this toothpaste is wonderful and it works very well and tastes amazing. Just the right balance of peppermint nip, and not overly sweet, not chalky, not too invasive in its cleansing. Sometimes my reviews sound like a rant. And they probably are. It’s just a bit tiresome reading the reviews some people write without really thinking. Any decent, natural products company is in a long-term effort to improve and make quality, effective and safe products. They work with a completely different, yet-to-be-fully-discovered set of ingredients, and from a whole different playbook. Thanks RP for another win-win product. It shall remain in my use as long as I have access.

I have used this toothpaste and I like it, but I’m confused when there are so many reviews that say there is no sweetener. It contains sorbitol, which is a sweetener, and that’s the only reason I gave 4 stars. Because it still has less sweeteners than other commercial toothpastes. Not sure why it uses sorbitol in the first place.

I have used countless natural and organic toothpastes in search of "the one". I am happy to say I have finally found what I was looking for in this toothpaste; I am thrilled my search has ended. Every product I tried before didn't quite check all the boxes and there was always at least one thing I didn't like about the other brands whether it was the packaging or the product itself. Here is what I like about this toothpaste and why you should make this your family's new brand. The size of the tube is generous for the price, I have seen far less for far more for a natural paste. The tube itself is both attractive and functional. The paste in my opinion is just the right consistency (I give it a good shake before using, probably not necessary but I figure since it's a natural paste it couldn't hurt). This toothpaste's ingredients are far and beyond other natural pastes I have used and I am so happy to see there is no sweeteners or gums used. The toothpaste has exactly what a natural toothpaste should contain: Natural Ingredients. It sounds obvious, but I can't believe what I have seen in other pastes touted as natural alternatives. Lastly, the flavor of the toothpaste is great and leaves my teeth and mouth feeling refreshed and clean. What more could you ask for?

Absolutely fantastic. More than the product itself, I love that all the ingredients are SAFE. EWG brought me over here and I'm glad they did. Although expensive, worth every penny.