I have been using this foundation for almost 10 years. I love the color and the coverage that I get.

so no, this formula isn't the same as what it was before, buuuuut it's still cleaner than any other foundation out there AND works as well! i followed another reviewer's suggestions and found shaking it to be so helpful. and this new jar omg! so much easier to use than before. just gotta be gentle with the pump. thank u rp!!

I have been using real purity products for a long time, around 8 years. So sad to see that the new formulation has marine collagen and from what research I have done, it is non vegan. Time to move to a different product:(Hello there! We wanted to let you know that the marine collagen ingredient you see is plant-based and is indeed vegan. If you have any follow-up questions about this ingredient or others in the formula, please feel free to reach out to us at [****]. If this changes your desired rating for this item, you can also let us know there and we will be happy to update it. Thank you! -The Real Purity Team

I too have been using this product for several years. I was impressed with the simple formulation and great color. I had originally found this product through EWG's Skin Deep. I will be looking elsewhere for another product because of the change in formulation. Not an improvement from my perspective.Hi there, we're sorry to hear that you're disappointed in the changes; however, due to a variety of factors these are changes we needed to make. Although we believe that this is still one of the simplest foundation formulas on the market, if you do find a formula elsewhere that is simpler than this, please let us know. We always welcome customer feedback. Thank you! -The Real Purity Team

I was so happy when I found this creamy foundation. I have used it for about 5 years and thought I would never switch, I went to stock up a month ago and found that the old formula has been changed. There are more ingredients and many that I purposefully do not use. I hope there are some that might enjoy the new formula, unfortunately I had to go elsewhere to find one that I liked. This is a great company so I wish them well.