This is the only shampoo I’ve been able to find for my husband, who’s allergic to palm oil and coconut oil derivatives. It’s even for oily hair, so it’s perfect for him. I’ve read the ingredients on dozens and dozens of shampoos before finding this one. I hope you never change the formula!

I have an extremely sensitive scalp. Over the course of two-three years I've been trying everything under the sun to find something that didn't make me react. Fast forward a few weeks ago, my itchy dermatitis had gotten out of control, I was even losing hair, and I could NOT find a product that didn't contain any coconut byproduct. I didn't want to try a bunch of medications and see a lot of doctors, so decided to try the all natural route instead. I am SO glad I found Real Purity. Finally, I can wash my hair without dreading a horribly itchy scalp afterwards. Please never discontinue or change this formula. THANK YOU!

I wanted to love this shampoo because I have blonde hair and a fairly oily scalp (can't make it through Day 2 after washing the previous day without dry shampoo and hair has to be up). However, like a few other plant based shampoos that I've tried, it makes my fine yet thick straight hair very sticky, so much so that I can't get my fingers through my hair while washing! It's crazy! The conditioner really softens the hair which is what it's supposed to do, but the shampoo is so hard to deal with while washing, I had to stop using it. I even bought the travel versions :(

In terms of cleanliness, the shampoo worked at first and then my hair got so oily in the back after drying it so I tried the double cleanse (washing hair twice) which seemed to help that issue but based on the above issue, it's very hard to wash and work with "sticky" hair while washing it! I had to give up on this product. Bummed! I don't think this product will work for you if you have fine or medium fine hair, it just helps the hair "stick" together more while washing!

I love this shampoo so far. I have very thick & heavy straight hair that shows oil quickly and I've noticed that my hair is fuller and more vibrant after using this shampoo. It feels healthier than on my previous shampoo, which means this shampoo is quickly restoring the health of my hair - I don't use conditioner at all. I'd definitely recommend!

I have used both this one and the baby shampoo and for my blonde color treated hair I prefer this one. It lathers well after used a few times on dirty hair and leaves it nice and soft.