I love your cinnamon toothpaste! The gentle flavor is pleasant. I use an holistic dentist & have been able to brush away early gingivitis on 1/4 of a back tooth. Your formula works towards my good dental health! Ty!

I have been off of fluoride toothpastes for over a decades (do your homework on this!!! most "natural" brands on the shelf still have artificial sweeteners and fluoride, etc). To avoid additives, I have mixed my own toothpaste using quality clay as a base and adding quality essentials for flavor and tooth/gum health. I decided to give this a try. At 60yo I have very healthy teeth/gums and care for them well. This toothpaste brightened my teeth with the first use! I love the non-mint, non-sweet flavor. As others shared, there is a short after taste. It's not overwhelming and dissipates in 10-15 min. Absolutely, I will be purchasing this, and the sample size is great for when I travel!

if you're looking for something other than mint toothpaste, this is a great option! enjoying it so far. definitely recommend trying out!

I apparently have issues with cinnamon oil, caused gum inflammation and irritation. Great texture and taste, though. Large tube.Hi Jill, we're so sorry that you experienced any kind of irritation, we have never heard that with our cinnamon toothpaste before! However, if you liked the texture, we definitely recommend giving a sample of our wild mint toothpaste a try. Best of luck with finding the one that works for you! -The Real Purity Team

I was really surprised how much I like this toothpaste. Will purchase again and would/will recommend it!