I started using this concealer many years ago and switched because I didn't like using products in pots for sanitary reasons. Since then I have used several different "natural" brands all of which were pretty good and in tubes but seemed to have a couple ingredients that I was not particularly happy using under my eyes and were much thinner and didn't cover well. I recently went back to this brand just because of its simple safer ingredients and great coverage because it is thicker. I just make sure to use very clean fingers. It creases slightly when first applied but after another pat to smooth it out, it doesn't seem to do it again. I think it is because it is just slightly oily but the coverage is fantastic and I am medium/neutral skin tone and this medium is perfect for under the eye and spot touch ups. I then set it with translucent powder. I use the light color for the inner corners of my eyes only. I am very happy with this product and will be sticking with it from now on!

I found Real Purity through Target's website when I was searching for an all natural brand after a Clinique concealer irritated my eyes so badly that I had to go to urgent care. I actually like this concealer better and my husband says it looks more natural too. It is buildable but still doesn't feel like I'm wearing makeup at all and doesn't cake at the end of a long day. It has a shiny finish but I'm using the medium pressed powder over it, and I'm also experimenting with foundation samples to find my right color. I've had other skin problems in the past as well so I'm trying lots of Real Purity's items and have been very impressed so far.

These concealers work pretty well. The only thing that bothers me is the strong scent (I usually use fragrance-free products), and that it clings to dry patches. Just make sure to moisturize before-hand!

Seems to help conceal imperfections. Could have been a bit darker. Will have to mix with another concealer to hide imperfections.

I LOVE this stuff! It covers well, its good for my skin, it never irritates my eyes, and never creases up. Sometimes I use it all over my face as a foundation and it looks great. It feels good on my skin and stays put. Even with very oily skin it doesn't make me oilier. It goes on smooth and the color blends great, its not too heavy. I highly recommend!