I tried so many different natural mascaras in the past and was often disappointed. This mascara lengthens my eyelashes, doesn't make them clump together, no flakes at the end of the day, color is just right (subtle blue), doesn't irritate my eyes. You can have natural look or build it for more dramatic look. I'm very happy. Will buy again.
Nice color for mature women
This shade of blue is perfect for me at age 58. My eyes are very sensitive to anything I put on or around them and this mascara doesn't seem to bother them. I believe my purchase was the old style wand (I read other reviews they're changing it) and while I can work with it, I prefer a skinny brush since my bottom lashes are sparse making it a bit difficult to apply with a thick brush without getting mascara all over my skin. I also find the formula a bit thick, but neither are deal breakers and I will be purchasing this mascara again.
Perfection. Every thing you are looking for in mascara is in this product!!
This is my first purchase from this company. I have worn blue mascara for just over 40 years and it has gotten harder to find navy blue. This mascara came very fast and I am so pleased with this mascara. The color is perfect, it stays on however easy to remove, the brush is an easy applicator and separate. Will be a life long customer...
Love the color
I love the navy color of this mascara...it brings out the blue in my eyes without being the bright blue of other mascara...I think it would also be a good color for us more mature women...not so harsh as we age
Reviewer: Donna Lee
Makes my blue-gray eyes pop! I like the thickness of the brush. easy to use on my deep-set eyes.
Love this mascara!
I have used this product the last 3 years and love the color. Just got a new tube of it and the brush did a good job of separating the lashes - which in the past could sometimes be a problem. It makes my hazel eyes look great!
Reviewer: I liked the mascara.
Love the color, don't love the wand.
While I really do like the mascara, I am not so sure about the wand. The brush is too thick for a wand as short as this one is, and I found it difficult to use. In fact, it left a lot of mascara on my eyelids - more than any other mascara has. I will buy it again, but hope that you come out with a slightly smaller brush.
I like this. No issues with the brush. I tried the brown/black first and wanted something a bit more interesting. The blue color is subtle. Goes on well and wears nicely. It can flake a little by the end of the day but no big deal for me, Powder on the lashes and under the lower lash line helps.
does not irritate my sensitive eyes
I'm glad I finally found a mascara that is all natural, blue, and does not irritate my sensitive eyes as other mascaras have in the past. I do wish that the brush was shaped differently, as I find that application is a bit challenging.
We will be launching a new tube and brush very soon.
I was excited to purchase this after all of the great reviews, but I was a little disappointed after trying it out. The navy color is very subtle which I like. I do not like the brush though. I agree with another reviewer who said it makes your lashes kind of clump together; it doesn't really separate them. The mascara does flake a bit too which is really bothersome to me. I do love that it is a healthier alternative to the main stream, store-bought mascaras. I may buy this again maybe if the formulation changes.