Black Mascara

Black Mascara

$14.99

 

Designed to lengthen and darken eyelashes without coating them in irritating ingredients, it’s no surprise that Real Purity’s Mascara is one of our most popular products. Real Purity mascaras never clump or flake and all shades are paraben-free and hypoallergenic.

  • Aloe vera extract acts a a strong anti-oxidant while moisturizing, calming and healing
  • Organic jojoba seed oil (similar to an oil produced by your own skin) improves each shade's texture and application while beeswax, candellila and carnuba wax provide a barrier against irritants
  • Cucumber extract provides moisturizing and emollient properities, while argan oil (non-greasy and non-irritating) provides vitamin e and fatty acids 
  • This formula uses a sugar-derived, non-irritating preservative (the only preservative approved by Whole Foods) while helps preserve the quality of the formula and extends its time of use 
  • All of Real Purity’s mascaras are micronized (not nano-sized)

 

Apply to clean dry, eyelashes. Re-apply as needed.

 

(Purified Water (Aqua), Aloe Barbadensis (Aloe Vera) Extract*, Butylene Glycol, Glyceryl Stearate, Cera Alba (Beeswax), Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candellia) Wax, Acrylates & VP/Eicosene Copolymer, Adipic Acid/Diethylene Glycol/Glycerin Crosspolymer, Marine Collagen (plant-based), Cucumis Satiras Fruit (Cucumber) Extract*, Argania Spinosa (Argan) Oil*, Simmondsia Chinensis (Jojoba) Seed Oil*, Natural Pentadecane, Hydroxyethylcellulose, Aminomethyl Propanol, Allantoin (Comfrey Root), Xylityl Sesquicaprylate, Panthenol (Vitamin B5) and Tocopherol (Vitamin E) 

May contain: Mica (CI 77019), Iron Oxides (Cl 77492, Cl 77491, Cl 77499)

*Organic

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Product Reviews

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Reviewer: Julie
5/30/18
Flakes
I probably won't reorder, because it flakes off and is grainy. I ordered samples of the eye shadow and cream blush and love those, so I'll order those instead.
Reviewer: Joanne
5/9/18
I will reorder
My main objective in ordering this product was to find a reasonably-price all -natural mascara. I am happy with this product and will reorder. If you are looking for a lengthening or thickening mascara, then you probably won't be happy with this particular product. I love it because it is chemical-free, goes on without clumping, and looks very natural.
Reviewer: KEOR
4/16/18
Great mascara
I love this mascara. Goes on well without clumping. It really stays in place. I’m on the oily side and it doesn’t wind up under my eyes. Best of all no burning or irritation. Love my new clean mascara.
Reviewer: Dottie
4/13/18
Mascara flakes
Mascara flakes.
Reviewer: laurahadlu
4/10/18
Love the updates!
I have been using this mascara for a few years now after switching from the national brands. My main reason to try Real Purity was the ingredients - meaning the lack of nasty stuff! The new tube looks great, though I didn't need it to look high-end to be a fan. I was skeptical of the new rubbery wand. As you draw the wand from the tube it appears there is no product on it, but after sweeping it on my lashes , it coats perfectly and keeps my lashes separated!
Reviewer: Kaylin
4/2/18
Unsure
I have used this a few times, and I'm still on the fence. It doesn't do anything for volume, so it definitely is a strict 'lengthening' formula. The other negative is that is comes off easily and leaves black smudges on my eyelids and underneath my eyes. That drives me nuts so I don't know if I'll be reordering. It also irritates my eyes a little, which I do find odd considering the ingredients. The positives are that it's a good black color, the ingredients are good, it doesn't clump, it has no titanium dioxide, and it washes off fairly easy. I will use up the tube, but may venture out to find a different brand that I like better.
Reviewer: Carol
3/31/18
Love this mascara
One of the things that I love about this mascara is that it contains all natural ingredients which does not irritate your eyes , just makes your lashes show up better and look longer. I put on two coats usually and it never clumps together. It is great. Try it!
Reviewer: LW
3/24/18
Beautiful, clean look
This mascara is the perfect shade of black and the wand allows for smooth application. Doesn't clump or smudge, lasts all day! Great price too.
Reviewer: Kim U
1/12/18
Love
I love the separated bristles. It didn't clump or feel heavy
Reviewer: Boo
1/8/18
Would totally love if it held the curl
I loved the brush and the packaging. The mascara would be great for me if it would hold the curl after curling my eyelashes. It will be good for gals with great eyes that dont need a lift in their lashes. I am very chemically intolerant and was not bothered at all by this product ....just wish it held the curl.

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