This is my second time purchasing this mascara due to the fact that I like the ingredients. After I curl my lashes and apply it does not "hold the curl". It does apply well by going on smooth, with no clumping. I like the ingredients & price...wish it would hold he curl!
An Excellent, Organic Mascara
Upon finding the EWG website, I started my journey on finding & trying out organic products. I ordered countless mascaras which were rated #1 on their site. A lot of #1 rated mascaras left a lot to be desired; they ran, they stung my eyes, &/or they didn't volumize or lengthen. Upon trying this mascara, my lashes were volumized & lengthened! It didn't make my eyes sting. I wore the mascara to my workout & there was no running or smudging! I am very pleased with this mascara & would recommend it to anyone.
This is definitely my favorite mascara. I have been using this brand for quite sometime now and have been very pleased.
Reviewer: Kristen S
Great for Sensitive Eyes
Mainstream mascara's have been giving me horrible eye aches. I was sick of it and went the all natural route. Despite the few negative reviews on this product, I went with it anyways - I mean you really can't beat these ingredients! The mascara is wonderful. It provides a nice color, the brush is easy to help separate my lashes, and it has been lasting all day. Even if I touch my lashes the mascara stays. Not what you would expect from a natural mascara - this is definitely the one to try. My eyes aren't sensitive anymore! Thank you for such an amazing organic natural product!
probably will work for others, but not for me
I read another review before buying that said the brush didn't work for their thin sparse lashes, and I knew I should have listened, but I LOVE their roll-on deodorant and shampoo and conditioner so much I tried it anyway... The formula seems really nice, and it didn't bother my eyes at all, which was GREAT - but it didn't thicken and curl my lashes like I desperately need. BUT, for someone with normal eyelashes, they will probably be fine.
I've worn this mascara a few times and I really like it. It applies cleanly and I haven't had had problems with smudging (I only wear it on the top lashes) - even after a couple of emotional movie moments!
I like this mascara. It is easy to apply, it gives a good effect, and very easy to clean. I usually apply one layer, then I apply a second one after the first one dries, and I love the result.
First-time regularly wearing mascara, and I'm 40!
I have bought dozens of mascaras that I never wear more than a week. Historically, mascaras that stay put irritate me. Non-irritating mascaras have melted all over my face. This mascara is non-irritating and it stays on my lashes until I easily wash it off. I now love wearing mascara. My only complaint is that it takes a little bit longer to dry. I have to be careful when I apply it so that I don't blink it onto my skin.
I purchased this mascara because of the ingredients. I'm sad to say that the mascara does not hold/keep my eyelashes curled.
Smudges as soon as you put it on and wear off quickly. It feels good on though