Team

Real Purity & J-Rich Clinic Founder — Virginia Easterling

1971–1995

Virginia opened the J-Rich Clinic in 1971 in Ypsilanti, Michigan. She worked with many clients to improve their health and appearance.

She was successful in helping a number of problem skin and scalp cases, among many others, referred to her by the University of Michigan Hospital. The J-Rich Clinic is still in operation today.

In 1986 Virginia founded Real Purity through the realization that there had to be a better way than all the chemicals, petrochemicals, toxic and synthetic ingredients being used. This realization launched Virginia on a path that would become a real calling and a large part of her life‘s work. Little did she know at the time all the resistance she would meet. The products she would formulate and develop would eventually lead her to become known as one of the true “pioneers” in this field.

A strong commitment was made in the development of Real Purity to using plants, minerals and natural safe earth ingredients in the formulations, instead of the synthetic ingredients and petrochemicals so widely used in products not only at that time, but that are still in use today. After much thought, study, labor, trial and error, a much purer, much more natural and environmentally friendly line of products was born–Real Purity. No one could have been more pleased to bring Real Purity to the people than Virginia. Her motto was and still is today one of our companies founding principles “People Before Profit, Always”


1995–Present

In 1995 Virginia‘s son Dr. Rich Easterling, ND, Phd., assumed the responsibilities of President & CEO of Real Purity. His scientific approach and logical based thinking has only enhanced Real Purity.

The products that Real Purity offers come from years of working closely with people and nature. The empirical knowledge gained from many years of working with many different people at the clinic and used in the Real Purity formulations is now being seen in other health issues and topics, as the scientific validation of herbs, vitamins, enzymes and minerals becomes more common and mainstream.

Dr. Easterling‘s experience as a Naturopathic doctor and strong commitment to the well being of his patients and his strong clinical experience has only enhanced Real Purity‘s approach to our ingredient platform and more importantly our commitment to our customers well being. At Real Purity you are guaranteed to hear Dr. Rich say two things: we exist because of our customers and we must be committed to “People before Profit, Always”, and Real Purity is TEAM!