Our Story

Embrace Natural Beauty
We want you to celebrate your natural beauty with products that enhance it. That’s why we use only the highest quality botanicals and plant-derived ingredients to make naturally good-for-you cosmetic, skin care, and body care products.

I HAVE BEEN USING REAL PURITY FOR OVER 15 YEARS… IT FITS MY DESIRE TO USE 'CLEAN' PRODUCTS AND SUPPORT SMALLER BUSINESSES. THANK YOU, REAL PURITY!

-CUSTOMER REVIEW
“Virginia
VIRGINIA EASTERLING
A PIONEER FOR PURITY
Decades before organic and all natural goods rose in popularity, Virginia Easterling taught skin condition sufferers that living healthy could begin by living naturally; but it was only after years of seeing the damage of toxicity and the results of its removal from everyday products that Virginia decided to take a stand. Armed with a biochemistry background, a love for natural ingredients and a desire to replace toxic products with all-natural equivalents, Virginia Easterling set out to launch Real Purity.

Watching my mother work with clients was magical, and it’s that love for our customers and this industry that I still bring in to work every day.

-DR. RICH EASTERLING, PRESIDENT & CEO, REAL PURITY
AN EMPHASIS ON QUALITY
Since Virginia’s time, the Easterling family continues to meticulously craft the formulas for Real Purity’s product line. Following the standard of tradition, each Real Purity item contains only the highest quality ingredients and is free from parabens, sulfates and other toxic chemicals, including aluminum and lead. The result? Making the highest quality products available to even the most sensitive of users.
Lead Free Lipstick
Aluminum Free Deodorant
Paraben-Free Mascara



A CARE FOR THE CUSTOMER
Having a care for the customer means matching the highest quality products customers who need them. That’s why we provide sort functionality on all of our category pages, a makeup consultant who can pair you with the colors and products right for your skin, and why we invite you to contact us to answer any of your questions.
Get In Touch
Help Page

 

We have one priority when we create our products - help the customer. Create what they need. We owe our success to our customers, and we value them accordingly.

-RJ Easterling, Executive VP, Real Purity, Real Purity
REAL PURITY TODAY
FOUR GENERATIONS OF TRADITION
Today, the Easterling family continues to care for their customers with the same passion that Virginia first shared. With the same focus on their customers and a driving desire to provide only the highest quality products to women and men, the Easterling family vows to continue innovating their products - even if it means that sometimes, they're a little ahead of the pack.